The former Real, Chelsea, Inter and Man Utd manager is the new sticker ambassador of Topps, Official License Partner of UEFA EURO 2024.
Sports trading card giant Topps has signed a deal as the exclusive partner of UEFA Euro 2024.
This marks the beginning of a new era after 40 years: From 2022, Topps will offer official stickers, trading cards and more related to the UEFA EURO and other UEFA national team competitions.
To celebrate this deal, Topps has secured the services of a very special man, signing Jose Mourinho, The Special One, as its brand ambassador.
“This is something very special for us. That’s why we chose none other than The Special One, José Mourinho. He’s a true legend and one of the biggest names in European football,” said Patrick Rausch, Chief Marketing Officer EMEA at The Topps Company.
“We are proud to testimonially announce our collaboration with him and be able to air such an iconic commercial – proof that advertising from sticker distributors can actually be fun and entertaining.”
Topps is already an official partner of the UEFA Champions League™ and all other UEFA club competitions. Today, Topps and UEFA announced their partnership for UEFA EURO 2024™, UEFA EURO 2028 and other UEFA national team competitions, including the UEFA Nations League finals and the European Football Championship, UEFA Women’s EURO 2025.
Topps, part of leading global digital sports platform Fanatics since the beginning of the year, will be UEFA’s new and official license partner from 2022 to 2028.
Source: Stern
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