The NFTs will be based on the docuseries of ESPN of 10 parts Man in the Arena: Tom Bradywhich debuted on ESPN+ late last year in the United States, and will begin airing on Star+ for our region.
Brady will be the focus of the NFTs (example below), which will be sold starting today on the DraftKings Marketplace. The collection will launch with three ESPN digital magazine covers highlighting moments from Brady’s career, with a second collection called “Back in the Arena” launching when the series’ 10th episode premieres. Brady will also “sign” 50 of the NFTs in the collection.
The NFTs were designed in collaboration with Autograph and Man in the Arena production company Religion of Sports (of which Brady is also a co-founder). However, the Man in the Arena NFTs are only the first release, with other collections expected to follow.
“ESPN is pleased to offer our first NFTs to meet our fans at the intersection of sports, technology and content,” said Kevin Lopes, vice president of sports business development and innovation at ESPN, in a statement. “Our work with ESPN Edge has gotten us to where we are today, exploring new and innovative ways to engage fans, and we’re thrilled to partner with Autograph on this collection and others in the future.”
Brady retired and quickly returned to the NFL earlier this year, announcing that he would return to play for the Buccaneers next season. He was active in his brief retirement, including a deal to produce and appear in a road trip comedy called 80 for Brady at Paramount. Brady is producing that project through another of his companies, 199 Productions.
Meanwhile, Autograph has found early success in the NFT space through partnerships with athletes like Derek Jeter, Tiger Woods, Naomi Osaka, and Tony Hawk, and with entertainment companies like Lionsgate.
“This unique collection of the Tom’s Man in the Arena documentary series marks the beginning of our relationship with ESPN,” added Dillon Rosenblatt, co-founder and CEO of Autograph. “As the first NFT partner for ESPN, the possibilities in sports and technology are endless, and we couldn’t be more excited to bring this content to the world on a massive scale.”
While ESPN’s tie-in with Brady on an NFT project is significant, it’s also notable that Disney is making the Man in the Arena doc series more available through its other streaming services. While the series should fit nicely into the Hulu library, it will also serve as one more adult offering within the Disney+ library, for as long as it’s available.
Source: Ambito
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