In relation to this topic, Claudio TapiaPresident of AFA, highlighted: “We are very happy to strengthen our relationship with Binance through this important medium-term agreement, which allows us to project actions for 5 years, work on various projects and establish a work plan that will undoubtedly deliver great results for both parties. From For several years we have been significantly increasing AFA’s income and adding leading global brands in their fields.This agreement reinforces that strategy and adds an innovative multinational with an important vision of the future, in a new world such as cryptocurrencies and fan tokens , where together we can grow and generate new sources of income for AFA and Pro League clubs. We welcome Binance to the AFA family.”.
For its part, Maximilian HinzGeneral Director of Binance for Latin America, stated: “Sport is always a powerful means for people to connect with each other and with their passions and, in Argentina, soccer is especially relevant in this regard. The association with AFA will allow us to bring more technology and innovation to the sports industry in the country and its millions of fans and also expand crypto adoption for the benefit of users, the cryptocurrency and blockchain community, and society in general.”
In relation to the commercial importance of the link, Leander PetersenCommercial and Marketing Manager of AFA, mentioned “We have been working with Binance for a long time, thinking of a medium-term agreement that allows us to generate different income streams for AFA. Today that agreement is consolidated with an important contract that will unite us for 5 years, both in our National Teams and in the Professional League. Several years ago we implemented a global expansion strategy for the AFA brand and for this it is very important to work with business partners of the magnitude of Binance, which leads the blockchain industry, we will soon launch the new AFA Fan Token and that will strengthen our bond with the fans of the National Team all over the world, in a year as important as this”.
The Argentine Football Association confirms that it will soon launch its Official Fan Token from Binance. It will be the only official fan token in the market validated by AFA.
Globally, Binance has a relevant participation in the sport. The company sponsors Paulistão Sicredi in Brazil, the main regional soccer league in the country, and the traditional Santos Futebol Clube. It also accompanies the African Cup of Nations (AFCON), the largest soccer event on the African continent, and the European soccer teams Porto (Portugal) and Lazio (Italy), while also having an alliance with the Alpine Formula 1 team.
Source: Ambito
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