With the departure of the sponsor, Boca will lose annual income that reached US $ 31,000,000 adding all the advertising schedule, an important figure, even more so if the value of the foreign currency in the local economy is taken into account. Starting next June, the shirt could return to the old days where, for a short time, it knew how to show off with graphics or any sponsorship.
As Ambito was able to find out, the departure of Qatar Airways will have a replacement, in what will be a major marketing move. According to sources, this change of pieces would leave the front of the shirt without advertising. These revenues would be compensated with the arrival of a new sponsor, who will only be in the sleeves and who, they assertpay the same as Qatar. Thus, The chest (the front of the garment) is left free, therefore there is expectation to know who will be the new advertising companion.
According to the information, Boca is at a negotiation table (in negotiations) with two “first level” international companies, where one of them will be the one that occupies the space of the club’s main sponsor. The income, they insist, in the annual contract would be similar to what it had been obtaining from the contract with Qatar Airways. The objective from now on is to take care of the finances of the club, one of the few surpluses in Argentina, with a management model that allows it to have expenses in important contracts for annual income and its administration.
What is advertising revenue like?
At the end of 2019, Boca signed a contract with the Adidas clothing brand, with which it agreed until 2029. The German clothing company pays a fixed annual amount of US$10,069,000. Added to this figure are another US$2,000,000 in royalties from the sale of the official clothing line: t-shirts, sweatshirts, jackets, pants, among other products.
Qatar Airways, the main advertisement on the Xeneize shirt, pays around US$8,000,000 per year for this exclusive space. Meanwhile, three other companies were ready to join the sponsorship, but the club’s indecision and lack of resolution missed the opportunity to add another brand, thus increasing revenue.
Those three brands were Binance (considered the cryptocurrency exchange platform with the highest commercial volume in the world) that would have contributed about US$ 8,000,000 per year. the second was Amazon-Prime, the streaming video platform, which planned to take a place on the back of the shirt in exchange for US $ 2,000,000 per year. Lastly, the chain Naldo of household items, technology and others) was going to contribute US$1,000,000 for appearing in the shorts, something that did not happen either.
Source: Ambito
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