NetEase will invite players and coaches to analyze and forecast the team’s progress at the World Cup through video chats, as well as produce documentaries on national team players.
In addition, Chinese fans will get a closer look at their favorite soccer stars through interactive posts and discussions on the platforms of NetEase, which is one of the most popular news applications in China and has been dedicated to providing informative quality content. inspiring for millions of users in that country for decades.
“During our management we have developed a strong expansion of the AFA brand in the Asian market. Today we find in NetEase a strategic partner to be ever closer to the public in the region. We enter the last stage prior to the great World Cup event and in In this context, it is important to continue incorporating commercial partners around the world that allow us to add more income and bring our team closer to all the fans in the world”said the head of AFA, Claudio Tapia.
“Based on this alliance with NetEase, we not only increased revenues for AFA from international sponsors, but also deepened our regional presence in Asia, thus consolidating this close relationship with fans and consumers. In recent years we have strongly developed the market for Asia and we are replicating the same strategy in other important countries such as the Middle East and the United States”announced Leandro Petersen, commercial and marketing manager of AFA.
“The alliance between Netease and our new friends from Argentina brings us great hope. We look forward to working with Lionel Messi and his team until the final and the world title”closed the vice president of the Chinese company, Tian Hua.
Source: Ambito
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