The Australian Open is the one that distributes the most money among the players, with 62 million dollars. It is also the one that generates the highest volume of business together with the US Open, the only one that has managed to overcome the barrier of 400 million dollars in income per edition.
Wimbledon is in third place with $360 million and Roland Garros falls well below with $180 million.
Each of the four Grand Slams takes place over two weeks and media coverage is worldwide, a fact that enhances the visibility of sponsors and increases ticketing income.
Ticket sales provide benefits of about 250 million dollars, a figure slightly lower than sponsorships and well below the sale of audiovisual rights.
Television contributed more than 450 million dollars to the four major tournaments and represents close to 50% of the total billing. Ticketing and sponsorship cover between 25% and 30% and, unlike other sports, the hospitality categories have a significant weight.
In the case of the US Open, the VIP spaces come to contribute up to 58 million dollars, while for Wimbledon they are 42 million.
According to information from The New York Times, last year it is estimated that amounts in excess of 500 million dollars were reached for local and international broadcasts of major tennis tournaments in the United States. For example, Espn pays 75 million for the US Open and 42 million for Wimbledon, where the influence of the market is present with factors such as popularity or national roots.
Regarding sponsorship, it is estimated that in 2021 it approached the barrier of 300 million dollars for the first time, of which 87 million correspond to the US Open; 85 million to Australia; 58 million at Wimbledon, and another 50 million at Roland Garros.
Wimbledon stands out among the four organizations as the one with the fewest advertising agreements, although it is a sought-after strategy, since it wants to promote its brand as an exclusive tournament over any partner. That has already caused more than one inconvenience, losing partners who had been linked to the tournament for a lifetime and who demand more innovations.
Ticketing is subject to the capacity of the facilities in each tennis complex. Australia can receive up to 812,000 people during the 15 days in which the tournament is played, while Roland Garros reaches capacity of up to 470,000 people during the two weeks of its development.
The Arthur Ashe stadium in New York has a capacity for 23,771 people and is the largest, which is why the US Open comfortably leads in billing for ticketing with 128 million dollars.
On the other hand, Wimbledon welcomes 14,979 people on its central court and bills less than 50% of what the US Open generates.
Lastly, matchday rounds out the other big money-maker item for organizers. Although in none of the four cases this item exceeds 12% of revenue, the figures reach an average of up to 31 million dollars per tournament in concepts of merchandising, hospitality and concessions.
differences
The difference in the amount that a Grand Slam leaves for the city where it takes place in relation to another of the most important world tennis events, such as the Davis Cup, is powerfully striking.
While the Australian Open left a profit of US$282.3 million for the state of Victoria, during its 2021 and 2022 editions, the Davis Cup group stage will only generate an impact of US$9,327,325 in Valencia .
According to a report by the analysis firm Nielsen Sports, the Australian Open in the 2022 season left US$186.5 million, while last year it moved US$96.3 million.
The restrictions meant figures were below pre-pandemic levels, with the 2020 tournament reaching $270.5 million.
In the last ten years, the Grand Slam has contributed $1.89 billion to the economy of the state of Victoria.
Nielsen research also found that the 2022 event created the equivalent of more than 1,650 full-time jobs and 270,000 hotel nights, with average daily spending by American visitors to Melbourne $181 million, up 24 % more than in 2020.
Broadcasting, both nationally and globally, also had strong numbers, with local tensist Ashleigh Barty’s win remaining Australia’s highest-rated show of 2022, peaking at 4.261 million viewers. There was a record 101,072 hours of broadcast coverage produced for this year’s Grand Slam, an increase of 9% from 2021. Globally, 746 million hours of this year’s Australian Open were watched in 226 territories across through 25 broadcast partners, an increase of 20 percent in 2021.
More than half a million fans attended the last two editions of the Australian Open, with 346,468 in attendance in 2022 and a further 130,374 in 2021. It should be noted that both tournaments were significantly affected by covid-19, which is consistent with the limits of capacity, zoning, and a five-day lockdown midway through the event. More than 6.34 million people have attended the event in the last ten years.
Meanwhile, the group stage of the Davis Cup will generate an impact of US$9,327,325 in Valencia. This is the estimate made by the organization of an event that will be held at the Pabellón de la Fuente de San Luis, the track where Valencia Basket plays its matches, between September 13 and 18.
This figure includes different variables such as the direct impact of the event as part of the organization expense, the fiscal impact or the expense in transportation, accommodation, restaurants, shops and entertainment. To do this, during the week of competition the Valencian capital expects to receive more than 1,700 overnight stays in hotels.
In the media section, the group stage of the competition organized by Kosmos will have international coverage that will allow it to reach up to 280 million viewers.
An audiovisual impact with an estimated value of around 5,492,758 dollars. To this must be added the more than 40,000 spectators who will watch the event live during the six days of competition. For this, there will be 990 people from the sports and organizational staff.
In short, there is no room for a fifth major tournament in tennis, at least with the current volume of business that needs to be achieved.
Source: Ambito
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