To this are added the commercial agreements that he erred throughout his sports career. From the historic contract that the American signed with Nike in 2003 in exchange for 40 million dollars, which she could reach 55 million according to her sporting achievements; going through other brands such as Wilson or Gatorade, Delta Air Lines, Pepsi, Beats by Dre, JP Morgan Chase, Audemars Piguet, Bumble, Upper Deck, IBM and Intel, up to Aston Martin.
In fact, Williams has been the sporting director of the British car manufacturer since 2015. Something similar to the agreement that the athlete signed at the beginning of the year with Sorare, which made her the new director of the platform from where she offers advice to the board of directors and participates in the promotion of new initiatives. This type of agreement has allowed her that in recent years her income from her sponsorship exceeds what she obtains from her performance on the courts. Of the $35 million she raised between June 2019 and June 2020, about $20 million came from her business partners.
Although, without a doubt, the most interesting leg of the 23-time Grand Slam winner’s business is her investments. In the last five years alone, Serena Williams has invested in 34 start-ups. His strategy in this area dates back to 2014, when he created the venture capital firm Serena Ventures, which, during this time, has entered as an investor in more than 60 companies and which, this year, raised 111 million dollars in a round of financing. .
Among the companies in which it has invested are technology startups and companies in the health, sports, food, fashion and entertainment sectors. In the world of sports, its entry into the capital of Tonal stands out, a strength training company for the home that uses artificial intelligence to adapt the session to the conditions and motivations of each user and that also has LeBron James in its shareholding . In addition, together with actress Natalie Portman and former soccer players Mia Hamm and Abby Wambach, among others, he created the Angel City of the North American Soccer League (Nwsl) in 2020.
In the audiovisual section, the Michigan tennis player signed an agreement with Amazon in 2021 to create television projects, among which a documentary about her life stands out, of which she will be the executive producer. In the world of cryptocurrencies, in addition to her role in Sorare, she has become an investor in the Bitski NFT platform. It should also not be overlooked that, in 2009, together with her sister Venus, she took a minority stake in the Miami Dolphins of the NFL, thus becoming both the first African-American women to enter the ownership of a franchise of the American football league.
Source: Ambito
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