Luca Loutenbach became an internet star because of his emotional cheers for the Swiss team at the European Football Championship game against France. Now an authority and various companies want to oblige him as an advertising face.
In addition to the national players Haris Seferovic and Yann Sommer, Luca Loutenbach is now a face of the Swiss European Championship fairy tale. Loutenbach lives in the canton of Jura. With a fan plane he took off on Friday in the direction of the St. Petersburg venue. On his own Instagram account – subscribed by almost 200,000 followers – he sent a photo and thanked for the support. At the same time, he warned of fake accounts that are currently being created in his name.
The bearded Swiss fan embodied the emotional fluctuations in the game against France like no other: When a victory for Switzerland was a long way off, he pulled the jersey over his head and it seemed as if he didn’t want to watch any more. After a success became more likely thanks to a connection and equalizer, the man could no longer hold himself, tore the jersey from his body and roared his joy.
A number of companies are trying to get super fans of the Swiss “national team”
His meme was shared several times on the net. Internet users created a wide variety of images with their own sayings from the two scenes. Even London Mayor Sadiq Khan tweeted a picture of the man and congratulated Switzerland on the win. Now the fame could also pay off financially for him, because a number of companies want to use his familiar face for themselves.
Deutsche Bahn tries to get him:
The Swiss tourism agency is offering him a relaxing weekend after the tournament:
According to the magazine “Blick”, the energy drink manufacturer Red Bull wants to provide him with drinks free of charge for all further fan trips, and the Swiss health authority also turned to Loutenbach, according to “Blick”. Apparently she wants to win him over as a “vaccine fluencer”.
Switzerland versus Spain: Superfan Loutenbach reveals his tip
Before the meeting, the Swiss did not lack faith in their “nationality”. “Switzerland wins 2-1,” he told the media portal “Blick”. The passionate fan now has to shoulder a lot of media inquiries in addition to the game. “It’s going to be a crazy day between all the media meetings and the game,” he said.
I have been working in the news industry for over 6 years, first as a reporter and now as an editor. I have covered politics extensively, and my work has appeared in major newspapers and online news outlets around the world. In addition to my writing, I also contribute regularly to 24 Hours World.
