If you are a real fan, you also want your team to wear a nice jersey. But the newly designed Champions League jersey from Puma did not please the BVB supporters. Shitstorm. Now the company has even apologized.
In the excitement about the Champions League jerseys of the Bundesliga soccer club Borussia Dortmund, Puma has apologized as the team’s outfitter. “We regret the anger of the fans and would like to apologize to them,” said CEO Björn Gulden, once a football professional himself, when asked by the dpa.
Fans and social media users had previously made fun of the jersey that Borussia wore in their Champions League opening win at Besiktas Istanbul on Tuesday. The design differs from the standard jersey, among other things it does not contain a classic club crest.
Puma: We took feedback to heart
“The criticism of the fans relates to the fact that the BVB logo is simply incorporated into the material tone-on-tone several times and is embossed on the shirt chest, but is not clearly highlighted as the club’s coat of arms,” said Gulden. “We really took the feedback to heart and will take it into account for future jerseys – just like in the past,” he promised.
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