“From Budweiser, we are proud to present, together with Paulo Londra, the official theme of this World Cup, so special for all Argentines. With his story of self-improvement, Paulo represents the energy and the message that we try to convey as a brand. Since he rose to fame in 2017, he has fulfilled his dream of making and living from music, making his way to reach fans from all over the world,” said Juan Giovaneli, Budweiser Argentina brand director.
“With this launch, we reinforce our commitment to bring the World Cup into the hands of all consumers and allow fans to fully enjoy the world’s largest soccer event, hand in hand with Budweiser,” he added.
Likewise, “The World is Yours to Take” by Paulo Londra was also the theme chosen by the brand to accompany its new global campaign starring Messi, Neymar and Raheem Sterling.
In the commercial, which was released in more than 70 countries, the three players and a group of fans can be seen making their way through the tunnel to enter the pitch and debut at the 2022 FIFA World Cup. metaphor that alludes to the path that soccer players had to travel to fulfill their dreams, overcome challenges and reach the highest.
In its almost 150-year history, Budweiser has maintained a firm commitment to international soccer, with sports sponsorships with the FIFA World Cup since 1986 and figures such as Messi, Neymar and Sterling. This 2022 the brand seeks to put the World Cup in the hands of consumers, for which it launched a limited edition of the Argentine idol that is already available in 1-liter, 710-ml and 340-ml bottles, and in 410-ml cans. It is an edition that Budweiser has been working on since 2021, with an exclusive and original design that has the figure and name of Messi, in addition to the official FIFA™ logo.
As if that were not enough, the 410 and 710 ml calibers of the limited edition contain a QR by which consumers can participate for four trips to the World Cup, t-shirts signed by Leo and thousands of instant prizes awarded by TaDá, such as Gift Packs, the thermosensitive cup tournament official, brand merchandising, among others. In the liter and 340ml returnable editions, fans can participate in the draw through the Vale app, which allows returnable containers to be saved virtually, facilitating the purchase and storage of beer. Information about the draw, bases and conditions is available on the brand’s official website.
Finally, during the World Cup, Budweiser will organize official FIFA Fan Fests in different parts of the country, so that all Argentines can experience it as if they were in the stadium, subsequent celebrations, and many more surprises
Source: Ambito
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