The photo, taken by Annie Leibovitz, It shows the two world soccer stars playing a game of chess. In the center of the scene, the board with its pieces, placed on a trunk of the iconic brand. To the right of the scene, with a gesture of concentration, the Portuguese. On the other, with a thinking face, but relaxed, the Argentine.
The postcard of two of the best players in soccer history was taken as part of the campaign “Victory is a state of mind. A long artisan tradition building trunks”.
As soon as the image was known, different questions began to arise regarding how the advertising was carried out, since it is the first time that both players were able to get together in the same event. The answer may not be as magical as the image itself.
This Sunday a video was released that shows behind the scenes of the campaign, where Messi and Ronaldo are seen participating in the photographic production separately, where they tell different particularities about the Qatar 2022 World Cup.
“This is going to be my fifth World Cup”, explained the two players, one in Spanish and the other in English. Both will enter the club of the Five in Qatar 2022, led by Andrés Guardado and Guillermo Ochoa from Mexico, and will accompany other figures such as Gianluiggi Buffon (Italy), Rafael Márquez (Mexico), Lothar Matthäus (Germany) and Antonio Carbajal (Mexico).
Asked what his most memorable victory was, Messi, captain and historic scorer of the Argentine National Team, put titles aside and confessed: “The recognition of the Argentine public”.
The Portuguese, on the other hand, put himself on a pedestal when he won the first national title with Portugal.
Although at first the participation of both in the same campaign drew attention, it was later learned that they were not together during production. The final image was made from the edition of two photographs.
The publication of the campaign in the account of the Argentine star obtained 27 million likes in just one day, with comments such as “Photo of the century” or “This is the best photo I’ve seen”. The on-field rivalry between the two lasted for more than a decade, in which they managed to bring each other’s football level to the highest level, thanks to competition.
Source: Ambito
I am Pierce Boyd, a driven and ambitious professional working in the news industry. I have been writing for 24 Hours Worlds for over five years, specializing in sports section coverage. During my tenure at the publication, I have built an impressive portfolio of articles that has earned me a reputation as an experienced journalist and content creator.
