TV expert Bastian Schweinsteiger tweeted briefly during the break in the European Championship quarter-finals England versus Ukraine. One of the pictures showed his 1700 euro watch. Intention? Coincidence? The ARD is now checking whether it is surreptitious advertising.
Bastian Schweinsteiger wore an advertising partner’s watch at the European Championship quarter-finals between England and Ukraine (4-0). Now the ARD is checking whether the TV expert has violated the broadcaster’s own guidelines.
The 2014 world champion tweeted two photos at half time with the words “Time for the 2nd half”. The first picture showed Schweinsteiger in the Stadio Olimpico in Rome, the other showed a close-up of his arm. His watch (cost around 1700 euros) was clearly visible on the left wrist.
In addition, the 38-year-old watch manufacturer Garmin, for which he has been a testimonial since 2019, linked. The suspicion quickly arose on social media that Schweinsteiger was doing surreptitious advertising.
Surreptitious advertising by Schweinsteiger? ARD announces review
The public broadcaster took a position on a corresponding demand from the “Bild-Zeitung”. “Like all of our programs, the ARD broadcasts of Euro 2020 are subject to the ARD advertising guidelines, which exclude any form of surreptitious advertising and unrecognized product placement,” explained an ARD spokesman.
The fact that Schweinsteiger “wore a watch during the broadcast of the match between Ukraine and England and published a post on social media at half-time without our knowledge as part of a paid advertising partnership will be examined and assessed,” added the spokesman.
The former FC Bayern Munich player did not want to comment on the allegations when asked by “Bild”.
I have been working in the news industry for over 6 years, first as a reporter and now as an editor. I have covered politics extensively, and my work has appeared in major newspapers and online news outlets around the world. In addition to my writing, I also contribute regularly to 24 Hours World.
