Commercial fury after the “what are you looking at, fool?” by Lionel Messi

Commercial fury after the “what are you looking at, fool?”  by Lionel Messi

The Dutchman approached him, it is not clear why, and Messi was interviewed on TV for millions of fans around the world. He was still very angry about the quarrels between players, the provocations and his bitterness for what he interpreted as disrespect from DT Louis Van Gaal.

Merchants on the internet, faster than the striker heading towards the goal, did not lose a minute. They launched t-shirts, coffee cups, pennants and any item they could think of, with the idol’s little words on the market.

The cups began to be offered from 1,600 pesos (about 9 dollars), T-shirts at 2,900 pesos (16 dollars) and beanies for 3,900 (22 dollars). A multi-second tweet featuring the video of the catchphrase was shared 10.5 million times on Monday.

A bombshell worthy of one of his goals at the angle

The phrase, outside of Argentina, deserves at least one explanation. That “What are you looking at, fool?” It is extremely moderate for common lunfardo (slang). What is used is: What are you looking at, asshole (stupid)?”.

But the second part of the sentence must have aroused the interest of linguists and philologists. It is completely deprecated. It is an old popular expression of great-grandfathers and great-grandmothers.

What is used now is: “Rajá from here!”, much more guaranga and which means “Go!” (go away).

But it was cause for laughter and celebration among the fans. There is no longer that quiet boy, to speak timid and careful. The comparison immediately arose: “He finally became a Maradonean! In the language” (emblematic), the fans said en masse on social networks.

Messi is in “his most ‘Maradonean’ stage, with few fleas, firm to declare before the microphones and owner of the team on the field,” said the Rosario3 portal, from the captain’s hometown.

In the collective memory, the scatological or ingenious ways that the late Maradona used against figures of power, be it a president of FIFA, the United States or a Supreme Pontiff, are indelible.

Source: Ambito

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