Driven by great sponsors, competitions, millionaire prizes, and the live broadcast of the events, it is estimated that in 2022 it will exceed the 100 million viewers only in Latin America.
The key, according to market sources, is that sports They are no longer considered just popular entertainment, but increasingly represent a huge source of profitability.
According to figures from the consultancy Newzoo, next year this industry will generate more than $ 3 billion.
For that reason sports have become a goal for sponsors who are committed to the great development that exists in Latin America.
The large figures that are handled force the “gamers” to professionalize, since the level of demand becomes very high.
Paul Cueva, a benchmark for sports on Latin America and brand new talent of ESPN, considers that the continent is a “Power in eSports, and with the passage of time it will continue to demonstrate it, as it has done in the main international competitions in the different disciplines”.
He emphasizes that one of the keys is to have financial resources and support for professional players so that “Talents who could go very far in international competitions have the opportunity to qualify and compete in the same circumstances.”
Known in the environment as “Paul al chile”, Cave is founder of the channel YouTube “Futbol al chile”, with more than 200,000 subscribers and more of 27 million views, and gained popularity following his team, the America from Mexico, by all the stadiums of the country, and broadcasting their reactions during the matches.
Also, share content on Instagram, Tik Tok, and Twitch, from where he does live several days a week playing different video games (mainly FIFA Ultimate Team), reacts to videos and chat with his followers.
Recently, Cave joined as a Talent ESPN Mexico, where he writes notes for the portal and social networks, does direct on the ESPN Gaming Studio Twitch channel, and videos related to the Mexican League.
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