In addition to Nike, the sports companies Decathlon, Lululemon, Puma and JD Sports also entered the ranking. The French fashion and sports equipment group Decathlon occupies position 225 and reaches a valuation of 690 million dollars; Lululemon is in position number 447 in the ranking, with a valuation of 341 million; the German Puma, with a valuation of 318 million dollars, is located 37 positions behind Lululemon, in position number 484; and JD Sports closes the list of sports entities in position 489, with a valuation of 315 million dollars.
Strategies
The CEO of Brand Finance Iberia and South America Pilar Alonso Ulloa assured that “with this new tool, brands can establish their sustainability strategies based on the financial value they provide”.
In addition, Nike is also the most valued sports brand in 2023. The American sports fashion and equipment giant is also the first sports brand to appear in Brand Finance’s Global 500 2023 ranking, with a value of 31.307 million dollars.
In the global ranking, Amazon tops the table with a sustainability perception value of $19.9 billion. Behind the American technology giant are Tesla, with a valuation of 17.8 billion dollars; Apple, which reaches 14.650 million dollars, and Google, valued at 14.600 million dollars.
Source: Ambito
I am Pierce Boyd, a driven and ambitious professional working in the news industry. I have been writing for 24 Hours Worlds for over five years, specializing in sports section coverage. During my tenure at the publication, I have built an impressive portfolio of articles that has earned me a reputation as an experienced journalist and content creator.
