The agreement thus includes both the current main markets of Codere Online1, What Argentina (Buenos aires city), Colombia, Mexico and Panama; as potential future markets, as they are regulated, such as Argentina (out of the Buenos aires city), Brazil, Chile, Peru, Puerto Rico and Uruguay.
The alliance, since 2016, between Codere and the Real Madrid, is based on the values shared by both institutions of international leadership, fair play and excellence, with the aim of offering its audiences a quality entertainment experience.
This announcement is in addition to the company’s other sponsorship agreements with key soccer teams in the region, such as that of Striped on Mexico and that of River Plate on Argentina, and represents a new step forward in the expansion of the company’s sports and online betting business in Latin America.
For Vicente Di Loreto, CEO of Codere, “We are delighted to renew our agreement with Real Madrid, with which we share the same values, and the ambition to be the best on our pitch and to capitalize on the Real Madrid brand.”
Four decades growing in Latin America
Codere started its activity in Latin America in the early eighties, in Colombia, and since then it has been growing in the region.
Currently, the company heads the gaming room operation in the Province of Buenos Aires (Argentina), Mexico and Uruguay; and is a leading casino operator in Panama and Colombia. In addition, it offers sports and equestrian bets in Mexico, Panama, Colombia and Uruguay.
Through Codere Online, the group offers online casino games and sports betting in Mexico, Colombia, Panama, and in the Buenos aires city (where it expects to start operating at the end of the year).
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