With better eyes, President Joan Laporta received the offer from an Indian company dedicated to online education that this summer came to offer 58 million euros plus a 15% bonus and that was consistent with the values defended by the Barça club. By its nature, sponsorship could include collaborations with the club’s academies and with the Barça Innovation Hub, the area of technological innovation.
However, despite the fact that the company was substantially increasing the initial 40 million it offered, some executives of the Catalan entity wanted it to exceed 60 million per year and the negotiation was postponed when it was about to close in May. Until at the beginning of August the goodbye of Messi arrived, the best asset of Barcelona, and everything was shipwrecked in turbulent waters. The Indian company stood up and, although Laporta reacted desperately by holding a telematic meeting, it was too late and there was no turning back. Thus, right now there is no negotiation close to closing to be the replacement of Rakuten as of June 30, 2022, which this season is paying 30 million euros more variable.
In any case, Barcelona is exploring a path that Josep María Bartomeu’s board of directors tried two years ago. Part of the current board of directors is interested in an investment fund owned by the Saudi government contributing 100 million euros per year for sponsorship, although the option is encountering many reluctance within the club, since the recent General Assembly of Committees approved the inclusion in the statutes of the commitment to fight against gender discrimination, homophobia, sexism and racism, values that are considered not to be in line with this sponsorship.
As of November 2021, the Barça club has 29 sponsors, eleven fewer than there were in April 2019, when it achieved the historical record of 40 and in the commercial department it is feared that in the worst case scenario others could be lost. ten at the end of this exercise. At the end of July, Jordi Camps, Barcelona’s third commercial director of the year, left office and still has no replacement.
Source From: Ambito
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