Because the departure of the successful long-term strategist Christoph Freund to FC Bayern (takes up office on September 1) had been known internally for a month, Austria’s soccer series champions FC Red Bull Salzburg were able to quickly present a new sports director. This comes from our own ranks.
The German Bernhard Seonbuchner, who has held various positions at the academy and FC Liefering since 2010, will be promoted. “It’s a great honor and a privilege for me,” said the 40-year-old, who signed a contract until June 30, 2026. “Bernhard Seonbuchner knows our philosophy and our idea of football like no other,” said managing director Stephan Reiter.
Freund didn’t hesitate to accept Bayern’s offer: “It was always clear to me that I would go there if the opportunity arose. This club can achieve the greatest goals.” In the opening talks with Uli Hoeneß and Karl-Heinz Rummenigge at Tegernsee, “the chemistry was right”.
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