River and Adidas presented the new “Millonario” alternative jersey for the 2023/2024 season, inspired by an iconic model from the ’90s. I know all the details.
The design of this new t-shirt River is a reinterpretation of the iconic tricolor model that the team used in 1997. On the back, above the neck, it has the inscription “Greatness”, the institutional motto. The uniform is completed with red shorts and tricolor socks, in harmony with the shirt.
This launch is carried out under the new motto “FROM HERE FROM NÚÑEZ”which refers to the traditional song that fans sing to proudly show the sense of belonging that unites them with River.
When is the new tricolor shirt released?
The premiere will take place next Sunday, on the occasion of the away match against Banfield, for the Professional League Cup.
The audiovisual and photographic production for the campaign included the participation of the players Carolina Ceniza and Anikka Paz and the soccer players Pablo Solari, Facundo Colidio, Claudio Echeverri and Enzo Díaz.
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The new t-shirt is on sale starting today in the app adidas, adidas.com.ar,tiendariver.com and at the adidas store in River Museum. It will also soon be available in authorized stores.
The prices of the new River alternative shirt
- Adult Men’s Alternative River T-Shirt: $34,999
- Adult Women’s Alternative River T-Shirt: $31,999
- Alternative River T-shirt for kids: $29,999
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Source: Ambito
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