Bastian Schweinsteiger will stay with ARD as an expert after this year’s European Championship. The allegation of surreptitious advertising during the broadcast of the EM quarter-finals was dealt with in a confidential conversation.
The world champion Bastian Schweinsteiger, 36, will continue to be seen as an expert on ARD. After the EM quarter-finals, there had been a fuss around the clock of an advertising partner, which the ex-national player presented on social media. The allegation of surreptitious advertising was loud.
“In the past few days, extensive discussions have taken place between ARD and Bastian Schweinsteiger,” said a statement from ARD. In this context, Schweinsteiger said, “he is sorry that the first half-time break in the broadcast of the quarter-final game England – Ukraine gave the impression that he was mixing up his work as an ARD expert with advertising for sponsors. This was not intended by him “.
Schweinsteiger: The incident will not recur
Confidentiality has been agreed on the exact content of the talks, it said. Both sides agreed, however, that Schweinsteiger will do everything “so that such an incident does not happen again”. On this basis, both sides would continue their contractually agreed cooperation. In 2019, ARD and Bastian Schweinsteiger agreed to work together from 2020 to the end of 2022.
In his career with FC Bayern Munich, Schweinsteiger was, among other things, German champions eight times. In 2013 he won the triple of championship, DFB Cup and Uefa Champions League with the club. The former midfielder was also the captain of the German national soccer team. In 2014 he became world champion in Brazil. After leaving Munich in 2015, Schweinsteiger, who has two children with his wife Ana Ivanović, 33, played for Manchester United until 2017 and then for Chicago Fire.
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