The ‘swoosh’ firm fell eight places in the ranking and has reduced its value by 4.6% in 2023. It is followed by Adidas, which also loses positions, and Decathlon, Puma and Lululemon, which have climbed again in the ranking.
Nike remains the most valuable sports brand in the world for another year. However, the Oregon firm lost eight positions in the ranking of the 500 most valuable brands in the world that it presents annually. BrandFinance.
Specifically, the North American company is in position number 62, after experiencing a 4.6% drop in its brand value, which stands at US$29,873 million.
A total of five sports brands accompany Nike in the top 500 positions in the ranking. Behind the American firm is Adidas, which lost up to thirteen positions compared to the previous year until reaching number 141.
They are followed by Decathlon, Puma and Lululemon, who climbed the ranking again. The French giant went from position 235 to 230, while the German company climbed twelve places to 479. Above it remains JD Sports, which has fallen fifty positions on the list.
Taking into account all the companies identified by Brand Finance, the ranking is led by Manzana and Microsoft who have advanced amazon to take first and second position respectively. In fact, the rise in running value has been 73.65 in the case of Apple and 77.7% in that of Micorsoft.
Google maintains the third step on the podium after increasing its brand value by 18.5%, while Amazon has been left off the podium despite increasing its value by 3.2%.
Source: Ambito
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