Lionel Messi will be present before the public during the next SuperBowl in Las Vegas after starring in a 60-second commercial for one of the sponsors of the American football event. The Argentine, current star of Inter Miami, expanded his presence beyond the field of play and thus joins the list of sports stars who participate in advertising the Super Bowl, the most watched event in the United States.
The ad, produced by Michelob’s parent company Ultra-Anheuser-Busch, shows Messi ordering a beer in a bar that culminated in a funny scene with the tap that knocked the beer over.
This collaboration is framed in the contract that Messi signed with the brand in 2020, cementing a partnership that goes beyond the borders of football.
Anheuser-Busch, known for its million-dollar investments in advertising during the SuperBowlplans to make the most of the event’s exposure, which It is estimated that it will reach more than 100 million viewers in 2024..
Last year, the company spent up to $7 million for a 30-second adunderlining the strategic importance that the Super Bowl has in the advertising market.
The participation of Messi In this commercial he adds to his impact in the field of marketing, being an ambassador for renowned brands such as Adidas, Gatorade, Hard Rock International, Royal Caribbean and Apple TV.
With almost 500 million followers on Instagram, the Argentine soccer player also stands as an influential figure on social networks.
The choice of Messi as the protagonist reflects Anheuser-Busch’s commitment to renowned global figures, considering the significance of the brand in sporting events such as the Copa América and, according to some experts, its possible participation in the 2026 World Cup.
Lionel Messi’s gesture with a fan
Lionel Messi made the news again on the news planet for a huge gesture with an Argentine fan who intercepted him at a traffic light in Miami.
The captain of the Argentine National Team He stopped the vehicle and an Albiceleste supporter threw him a national team shirt so he could sign it. Despite being in a hurry at the traffic light, Messi He took the shirt, smiled, signed it and returned it to the man who couldn’t believe what he was experiencing.
“Please, Leo. You are the greatest thing in the world. I love you Leo. You just fulfilled my son’s dream, I can’t believe it. You have no idea what you just did. Thank you, thank you and thank you. I love you”, shouted excitedly the man who was looking stunned with his family from the front car.
Source: Ambito
I am Pierce Boyd, a driven and ambitious professional working in the news industry. I have been writing for 24 Hours Worlds for over five years, specializing in sports section coverage. During my tenure at the publication, I have built an impressive portfolio of articles that has earned me a reputation as an experienced journalist and content creator.
