Messi joined forces with Anheuser-Busch InBev, producer of Michelob Ultra, in 2020, and the company’s investment in the Super Bowl commercial is aimed at its meddling in the world of soccer.
The Argentine star of Inter Miami of the United States, Lionel Messi, will have his participation in a commercial that will be broadcast on the superbowl and, for this, he would charge 14 million dollars.
American beer Michelob Ultra is a company that is making itself known in the American market and has opted for a strong advertising impact by hiring the captain of the Argentine National Team to star in the commercial that the brewery will have at halftime of the Super Bowl, the event that usually has around 100 million viewers.
Last year it paid 7 million dollars for 30 seconds of commercial but, this year, the company will pay double for 60 seconds and the presence of the world champion in the advertising space of the NFL final, the football league. American American who this year will have Kansas City Chiefs and San Francisco 49ers disputing the title next Sunday, February 11 at the Allegiant Stadium in Nevada.
Messi joined forces with Anheuser-Busch InBev, producer of Michelob Ultra, in 2020, and the company’s investment in the Super Bowl commercial is aimed at its meddling in the world of soccer. The brewery will be a global sponsor of the Copa América in the United States, which will be held in June, and aims to fulfill the same role in the World Cup in Mexico, the United States and Canada in 2026.
Source: Ambito
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