Barcelona is studying changing its technical sponsor, breaking the relationship with nike, dating back to 1998, and welcoming Cougar.
The new contract with the German sports equipment brand could bring Barcelona income of 200 million euros per year: 115 million euros fixed and the remaining 85 million euros in variable terms. If the agreement is formalized, Barcelona would become the football club with the highest income derived from its technical sponsor.
However, a key aspect for progress in negotiations with Puma, which began in early 2024, is that Barcelona break up your relationship with Nike, which would cost 350 million euros to the Catalan team as a penalty for breach of contract.
The bet of Cougar to convince Barcelona involves increasing the margins on merchandising sales, as well as sales of electronic products, which would go to the coffers of the club chaired by Joan Laporta. In addition, the German company is committed to expanding the international online market on a global scale, not only in Europe.
Nike has not been the only brand that dressed Barcelona; However, it is the longest. The Oregon giant has been stamping its logo on the Blaugrana kit since 1998 and in 2016 renewed its agreement to continue equipping the Catalan team until 2028. Before, Meyba (1980-1992) and Kappa (1992-1998) were also technical sponsors of the club .
To join the pool of football clubs Puma, Barcelona I would share space with Manchester City FC, Borussia Dortmund, AC Milan, Valencia CF, Al Hilal and Fenerbahçe Spor Kulübü, among others.
Barcelona It closed the 2022-2023 season by tripling its net profit, up to 304 million euros. The Blaugrana club’s operating income rose to 1,259 million euros, while expenses were 1,165 million euros. The club’s turnover increased thanks to commercial and operational income from the facilities.
Commercial income increased by 43% compared to the previous year, shooting up to 351 million euros, recording the best data in its history. Through sponsorships, FC Barcelona had a turnover of around 200 million euros, while merchandising sales rose to one hundred million euros. The operation of the facilities deposited 229 million euros into the club’s coffers, 14% more than what the board of directors budgeted at the beginning of the season and 8% more than in pre-pandemic seasons.
Abysmal differences
Puma dresses 10 First Division League teams in South America and Mexico: Independent of Avellaneda, Palmeiras, Brazil. Quito University Sports League; Chivas and Rayados, both from Mexico, Cerro Porteño and Libertad, both from Paraguay and Defensor Sporting, Montevideo City Torke and Peñarol, all three from Uruguay.
However, even though it is the same sport, played with the same ball, with the same rules and with the dimensions of the courts established by the FIFAthe difference in the contracts that Puma signs with the clubs of this region compared to those of European institutions is abysmal
To give you an idea, at the end of June 2023, Independent renewed with the German brand until December 2025, reaffirming the direction taken in 2009, when the link between the German brand and the Avellaneda team began.
This new agreement, the “Red” receives US$3 million. In addition, the German brand gives him 22,500 pieces of clothing, 8% quarterly royalties and collaborates with future own stores that the club will recover,
The differences are notable, even if it is the same sport
Source: Ambito
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