Days away from Super Bowl LVIII that will be played by the defending champions, the Chiefsand the San Francisco 49ers at Allegiant Stadium in Las Vegas on February 11, a report from SponsorUnited stated that “this season of the NFL was a milestone in terms of commercial success,” with team sponsorship revenue increasing 15% to $2.35 billion, driven by key sector growth in the ticketing, gaming, automotive and healthcare industries.
SponsorUInited founder and CEO Bob Lynch said that “while Dallas Cowboys continued their 15+ year streak of leading overall team sponsorship revenue, The largest year-over-year percentage growth came from the Cincinnati Bengals, Cleveland Browns, and Denver Broncos.” Additionally, the four playoff teams collectively generated more than $250 million in sponsorship revenue, highlighting the immense commercial potential of the success of the NFL.
“These figures reflect not only the financial health of the league, but also the strategic ability of these teams to capitalize on their success off the field,” he concluded.
Travis Kelce of the Kansas City Chiefs and the free agent Isaac Rochell They have 25 and 27 brand deals, respectively, the most for any player in the league. NFL this season.
Kelce, who caused a media storm since his relationship with singer-songwriter Taylor Swift became publicbecame one of the most popular NFL players when it came to brand endorsements, according to the study.
On the contrary, the free agent Rochell, who last played for the Las Vegas Raiders, took first place with his off-field TikTok performance, which typically features his influential wife, Allison Kucharczyk.
As for brands, Nike has the most sponsorship deals (36), followed by EA’s Madden Series (31), Verizon (30) and Procter & Gamble (P&G) Bounty with 26.
The Call of Duty video game series has 20 individual sponsorships, despite lacking a partnership with the league. The energy drink subcategory saw a 400% increase in deals year over year.
Bidding for the armed forces subcategory increased 333% year-over-year, the government category increased 57% due to tourism board activations, and the apparel and accessories category increased 48%.
SponsorUnited report highlights continued commercial dominance of NFL in the American sports market. The NFL’s combined spending from the top ten categories exceeded the total sponsorship revenues of Major League Baseball (MLB), the National Hockey League (NHL), Major League Soccer (MLS), and the National Basketball Association (NBA), respectively.
The ticketing, gaming, automotive and healthcare categories led the way this season, accounting for more than half of the sponsorship growth of the top ten brand categories.
Source: Ambito
I am Pierce Boyd, a driven and ambitious professional working in the news industry. I have been writing for 24 Hours Worlds for over five years, specializing in sports section coverage. During my tenure at the publication, I have built an impressive portfolio of articles that has earned me a reputation as an experienced journalist and content creator.
