Next Sunday at Allegiant Stadium the Kansas City Chiefs and the San Francisco 49ers will decide the champion of the NFL in it Super Bowl LVIII, one of the events that drive not only the region’s economy, but also where brands show their financial muscle with spots in the game broadcast.
This year, The CBS network will be in charge of broadcasting the Super Bowl, in which, in addition to meeting the next owner of the Vince Lombardi trophy, agencies will be seen trying to captivate the audience with advertising proposals.
In 2020, when the Chiefs and 49ers faced off for the first time in Super Bowl LIV, the FOX network charged $5.6 million for a 30-second spot.
In 2024, Kansas City and San Francisco will reissue their rivalry, now in Las Vegas, and for the event the CBS network, owner of the transmission rights, will charge $7 million for a 30-second spot.
In November of last year, when the NFL regular season was underway, CBS sold out of all available spots to advertise on the big game.
As it is expected that the assistance of Taylor Swift To draw even more eyes to American football’s biggest day, advertisers have already lined up big stars and invested considerable cash to win the commercial wars.
Last year, approximately 200 million people tuned in to the Super Bowl LVII. That’s a lot of eyeballs for any company and explains why advertisers have already snapped up all the game day inventory, practically selling out spots weeks in advance.
Cost evolution
The price of a 30-second ad during the superbowl experienced steady growth over the years. On January 15, 1967, the first Super Bowl took place, which was broadcast simultaneously on the NBC and CBS networks, which charged their advertisers for a minute of transmission the amount of US$37,500 (NBC) au$. s 42,500 (CBS). The ads from that edition were seen by more than 24 million viewers.
With the passage of time the audience of the NFL grew in number, and the Super Bowl became the party that no advertiser wants to miss.
In 1984 the ABC network was in charge of transmitting the Super Bowl XIX, where San Francisco defeated Miami 38-16, and for that occasion the television station already He asked for US$525,000 to advertisers for a period of 30 seconds.
More than a decade later, the same ABC network became the first to ask for more than $1 million for a 30-second spot in the Super Bowl.
He Super Bowl LVII, where Kansas City beat the Philladelphia Eagles 38-35, FOX was in charge of charging a fortune of US$6.5 million dollars for each spot.
The brands that participate in the Super Bowl are aware of the high cost of advertising, which is why they invest in creative and innovative strategies to stand out and capture the public’s attention. Advertisements not only seek to sell a product or service, but also to generate emotions, create conversations on social media and leave a lasting impression in the minds of viewers. Some examples of successful Super Bowl advertising strategies include:
- Humor: The use of humor is a popular strategy to connect with the public and generate positive brand memory.
- Emotions: Ads that appeal to emotions, such as nostalgia or inspiration, can create a deeper connection with viewers.
- Celebrities: Involving popular celebrities can increase the appeal of the ad and generate more attention.
- Interactivity: The use of digital platforms and social networks allows us to create interactive experiences that go beyond the traditional advertisement.
Return of investment
Although the cost of Super Bowl advertising is high, brands believe that the return on investment (ROI) justifies the expense. Massive exposure, generating conversations on social networks, increasing brand awareness and the possibility of boosting sales are some of the benefits that brands can obtain by participating in this event.
The list of advertisers for the Super Bowl 2024 has yet to be confirmed, but iconic brands such as Oreo, Dove, M&M’S, Nerds, Pringles, Hellman’s Mayonnaise, Opendoor, Coors, BMW, Kia and BetMGM are expected to participate. It is estimated that the advertising time during the broadcast will be around 13 minutes, which means there will be room for approximately 26 brands.
He superbowl is a unique event that offers brands an unparalleled platform to connect with a global audience and generate a significant impact on their marketing strategies. The high cost of advertising is offset by the return on investment that can be obtained in terms of exposure.
Source: Ambito
I am Pierce Boyd, a driven and ambitious professional working in the news industry. I have been writing for 24 Hours Worlds for over five years, specializing in sports section coverage. During my tenure at the publication, I have built an impressive portfolio of articles that has earned me a reputation as an experienced journalist and content creator.
