Legal Sports Report (LSR) recently offered some analysis on what to expect on the betting front this year for the Super Bowl.
The site estimated that the 39 regulated markets of USA you will see bets totaling almost US$1.3 billion, surpassing last year’s total of almost US$1.1 billion.
“Depending on how those entries are settled, American sports betting operators can earn more than $100 million in the superbowl to close another season of stellar football,” the site noted.
A record 68 million American adults (26%) are expected to bet $23.1 billion on the superbowl LVIII, a 35 percent increase over 2023 estimates, according to research by the American Gaming Association (AGA). Bettors plan to wager an estimated $23.1 billion on this year’s Big Game, up from $16 billion last year.
With the expansion of legal sports betting, traditional Super Bowl bets are expected to outperform casual bets for the second year in a row. An estimated 42.7 million American adults plan to place a traditional sports bet online, at a retail sportsbook, or with a sportsbook (up 41% from 2023), while 36.5 million plan to bet casually with friends or as part of a pool or squares contest (32% more than in 2023).
Meanwhile, 28.7 million adults, or 11%, intend to place bets online using a legal sportsbook in the United States.
Importantly, as Americans continue to migrate to the legal market, the industry’s investments in responsible gaming continue to resonate. The majority of traditional Super Bowl bettors (75%) report seeing a responsible gaming message in the last year, up from 71% in 2023. Meanwhile, 47% of all American adults remember hearing or seeing a message on responsible gaming over the past year. compared to 40% in 2023.
Bettors are divided on the outcome of the game: 47% plan to bet on the Kansas City Chiefs and 44% will bet on the San Francisco 49ers.
Data to bet
The 49ers enter the game as favorites, with ranges offering a difference of between 1.5 and 2.5 points. The agency BetMGM revealed some numbers to guide the bettor.
Even though San Francisco is the favorite, there may have been a small effect Taylor Swift, with most of the bets falling on the pop star’s boyfriend, Travis Kelce and the Chiefs.
There are also five times more bets on the money line than Chiefs against the 49ers. In Kansas, As expected, 93% of the bets and 95% of the money are on the home favorite to cover.
Source: Ambito
I am Pierce Boyd, a driven and ambitious professional working in the news industry. I have been writing for 24 Hours Worlds for over five years, specializing in sports section coverage. During my tenure at the publication, I have built an impressive portfolio of articles that has earned me a reputation as an experienced journalist and content creator.
