Lionel Messi, David and Victoria Beckham, Tom Brady, Jenna Ortega and Anthony Hopkins will be some of the figures that will appear among the 70 advertisements scheduled for the superbowl next Sunday, the most expensive in history, with a price of US$7 million for a space of 30 seconds.
Super Bowl LVIII, in addition to the interest generated by the game that the Kansas City Chiefs and the San Francisco 49ers will play in the Allegiant Stadium in Las Vegas and the halftime show that the singer Usher will offer, has advertising as another great attraction, either due to the appearance of personalities from the world of sports, cinema or music, or due to the creativity of the commercials.
According to data from the American open television network, CBS, Despite the price of US$7 million for a half-minute commercial, the brands have sold out these spaces since November of last year.
With impressive business acumen, the NFL leverages every definition of America’s most popular sport to build a formidable business that is the envy of any sports industry.
Since a single game defines the champion, unlike other professional sports in that country, nearly 110 million Americans watch it and that number exceeds 200 million worldwide. With this impressive level of audience, the league makes money for every second of advertising in a broadcast that lasts no less than four hours, a period in which companies show their creativity and new products.
Big brands like State Farm, Oreo, Popeyes, Uber Eats, Doritos, Hellmann’s or Pringles want to take advantage of the impact of promoting their products in front of more than 100 million American viewers.
However, the Super Bowl is a motivation for brands to not skimp when choosing current celebrities or historical figures to represent their brand.
Stars and legends like Arnold Schwarzenegger, Steve Austin, Tom Brady, Jenna Ortega, Chris Pratt, David and Victoria Beckham and, of course, Lionel Messi will be part of the ads of this new NFL final.
Messi, World champion with Argentina and multiple champion with Barcelona, will star in an advertisement for Michelob Ultra beer, along with Hall of Fame member Dan Marino, former quarterback of the Miami Dolphins and member of the Hall of Fame of the NFL.
The man from Rosario will take advantage of the fact that a girl serves him a glass of Michelob Ultra beer to make a monumental play on the beach.
According to information from the New York Times, Messi will earn US$14 million for this participation.
David Beckham owner of Inter Miami of the MLS, along with his wife Victoria, a former member of the Spice Girls group, will feign confusion about what sport they promote in their participation for the Uber Eats application.
Tom Brady, the NFL’s top Super Bowl winner, with seven, will be the face of BetMGM, a sports betting house.
Rob Gronkowski, four-time Super Bowl champion, will appear alongside Carl Weathers, an actor who died on February 1, in an advertisement for FanDuel, a sports betting site.
Other NFL legends, such as Terrell Owens and Bruce Smith, will work with M&M’s.
Jenna Ortega actress with Mexican and Puerto Rican roots, protagonist of the series “Wednesday”, on the Netflix platform, will appear inside a convenience store hunting for Doritos Dynamita brand fries.
The veteran actor Anthony Hopkinswinner of the Oscar for best actor for “The Silence of the Lambs”, will be the face of SToK Cold Brew coffee in an advertisement in which he shares how he prepares to play Wrex the Dragon, the mascot of Wrexham AFC of the League 2 of Welsh football.
The actresses Tina Fey, Glenn Close and Jane Krakowski, They will do it with the Booking.com travel brand. And Arnold Schwarzenegger will offer the best version of him as an action character for the State Farm insurance company.
Kris Jenner will make the decision to air his family’s private life in a series by turning a cookie Airing and a Chris Pratt with mustaches will appear thoughtful while staring at a package of Pringles, that in the end they wink at him.
Every year, companies pay a lot of money to present the best commercials to more than 100 million people. These feature the biggest stars, have big budgets, and are usually good for a laugh, emotional pause, or just plain admiring.
Source: Ambito
I am Pierce Boyd, a driven and ambitious professional working in the news industry. I have been writing for 24 Hours Worlds for over five years, specializing in sports section coverage. During my tenure at the publication, I have built an impressive portfolio of articles that has earned me a reputation as an experienced journalist and content creator.
