Super Bowl: Beyoncé announces new album

Super Bowl: Beyoncé announces new album

The Super Bowl is probably the largest advertising platform in the world. Stars like Beyoncé also know this, and they immediately use the opportunity to announce a new album. The songs released leave room for speculation.

Queen B doesn’t believe in breaks: Beyoncé just finished her Renaissance World Tour in October of last year. But the pop singer is not interested in taking a longer break from music. On Sunday, the singer announced a new album during the Super Bowl: In a commercial for a telecommunications provider during the TV broadcast of the Super Bowl, Beyoncé jokes around with comedian Tony Hale. They consult on how she could attract everyone’s attention on the Internet. After various suggestions, the singer finally says, “Bring out the music.”

At the same time, a reference to “Act II” and the date “March 29” appeared on their website. What a clever marketing coup. Music from two new songs was also released there, entitled “Texas Hold ‘Em” and “16 Carriages”. Which immediately caused fans to speculate whether the new album could be a country album.

Beyoncé – the most successful musician in the world

Beyoncé, who was in the audience during the Super Bowl at the stadium in Las Vegas, is one of the most successful musicians in the world, having sold tens of millions of records. In 2022 she released the album “Renaissance” – which now has a successor with “Act II”, her eighth studio album.

Among the 60,000 spectators in the arena for the 58th Super Bowl were Beyoncé’s husband Jay-Z and basketball star LeBron James. The dimensions of the Super Bowl are gigantic. Last year, 115.1 million television viewers watched the match. According to the US Betting Office Association, this time 67.8 million people bet a total of 23.1 billion US dollars (the equivalent of around 21.42 billion euros).

Source: Stern

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