Sunday’s victory in Las Vegas of the Kansas City Chiefs against the San Francisco 49ers was followed by 123 million viewers in the United States. It is estimated that between 120 million and 150 million people followed the Apollo XI moon landing in 1969.
The Super Bowl broke audience records USA. The match that faced Kansas City Chiefs in view of San Francisco 49ers within the framework of the final of the Super Bowl 2024, which took place on Sunday, became the most watched American broadcast since the moon landing, according to the Financial Times.
It was only the second Super Bowl to be decided in overtime in the last 58 years. and the first to feature the biggest recording artist on the planet participating in the post-game celebration. Therefore, the media conglomerate Nielsen Company, lThe global leader in viewership, data and analytics, it averaged 123.4 million viewers, surpassing Fox’s short-lived record of 115.1 million set a year ago, and earning bragging rights as the most popular TV show. seen from history. Registrations for the 58th edition of the Super Bowl increased 7% compared to the audience data for the 2023 event.
The figure includes viewers from all platforms: from cable television, such as CBS, Nickelodeon and Univision, to streaming platforms, such as Paramount and NFL+.
The match played in Las Vegas It was the second most watched American television broadcast in history, behind only the Apollo moon landing in 1969, which attracted an estimated 125 to 150 million American viewers when the country’s population was barely over 200 million.
The executives have highlighted the positive effect of the American singer Taylor Swift, who is also the partner of the player Kansas City Chiefs Travis Kelce. For Paramount CEO Bob Bakish, Swift’s presence at games “has brought incremental value.” The manager added that it “has not harmed the audience ratings.”
Yesterday, amazon announced that it has acquired the exclusive broadcast of the National Football League (NFL) play-offs in 2025, after observing the success of the station NBC through its over-the-top (OTT) platform, Peacock, with the broadcast of the group stage of the American Football Conference (AFC) between the Chiefs and the Dolphins, last January.
Source: Ambito
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