Tiger Woods diversifies its business portfolio after ending its sponsorship agreement with Nike. The American golfer has launched his own sportswear brand, Sun Day Red. The player will wear this brand upon his return to the playing fields in the The Genesis Invitational, PGA Tour tournament
This announcement comes weeks after the golfer announced his non-continuity as an athlete sponsored by Nike, after 27 years wearing the Oregon brand.
On January 8, the Orengon giant and the American golfer separated after 27 years of relationship and more than 500 million dollars. This has opened up the option for woods has his own clothing line, in the same way as other sports stars like Michael Jordan either Megan Rapinoe.
Sun Day Red will first offer men’s clothing, including golf shirts, hoodies and outerwear. It will be available online in the United States and Canada starting May 1. The line will later expand to include footwear and clothing for women and children. The Sun day red brand logo is a tiger with 15 stripes in honor of 15 majors won.
Prices for Sun Day Red clothing will range between US$115 and US$350. The polo shirts will cost between $115 and $175 and the cashmere sweaters will range between $250 and $350.
“I’ve learned a lot over the years and have a lifetime of experience adjusting my clothing and footwear to help me play better based on the way they were constructed,” Woods said. it’s a statement. “There are things I could tell you that no one knew I was doing over the years. “I’m ready to share those secrets with the world.”
Golf fans will have to get used to seeing the fifteen-time Major winner wearing a shirt other than the red one with the golf logo. Nike on the chest. In 1996, the roads of woods and Nike They joined for the first time, at a rate of US$40 million.
That same year, the sportswear company launched its global Hello ad, based on the golfer’s professional debut at the Greater Milwaukee Open.
Together since 1996
In the year 2000, woods renewed its agreement with Nike for $85 million, becoming the largest golf sponsorship contract of the moment. His latest deal, signed in 2013, quintupled the records of the late 1990s.
The American sports clothing and footwear multinational was one of the few sponsors that continued to support Woods during his retirement, while other brands refused to maintain their support for the golfer.
Regarding sports, on August 2, 2023, Tiger Woods He became a member of the governing board of the Professional Golfers Association of America (PGA).
The appointment of the 48-year-old golfer and winner of fifteen Majors (five titles at the Augusta Masters, three at the United States Open, three at the British Open and four PGA Championships), was part of a series of operations by the circuit to fulfill its objective of being an organization driven eminently by the players.
Source: Ambito
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