Inter Miami sells the naming rights of its stadium to JPMorgan Chase

Inter Miami sells the naming rights of its stadium to JPMorgan Chase

February 21, 2024 – 08:49

Since the arrival of the Argentine, the Miami club has not stopped growing. It plans to increase its income to US$200 million in 2024. If it reaches its forecasts, it will triple its income in a regular season. In addition, it would be among the football franchises with the highest income on the planet.

@MajorLeagueSoccer

The new house of Lionel Messi will be named after Chase Stadium. Inter Miami FC and JPMorgan Chase They reached an agreement for the largest bank in the United States to name the stadium in which the franchise owned by Jorge Más David Beckham plays its home matches, in which the former Barcelona team also play. Luis Suárez, Sergio Busquets and Jordi Alba.

“Inter Miami CF and JPMorgan Chase announced a naming rights partnership for the 21,500-capacity stadium located in Fort Lauderdale, Florida,” the club confirmed yesterday. “Inter Miami CF’s electric stadium will now be renamed Chase Stadium,” the statement concludes.

The contract, which includes the next two seasons, does not confirm whether the naming right will be transferred to the new stadium that David Beckham is building for his Major League Soccer (MLS) team. Inter Miami FC’s new fort, Miami Freedom Park, is expected to open in 2025.

Following the agreement between the parties, JPMorgan Chase will have a presence in the stadium with significant signage inside and outside. The club will also introduce JPMorgan Suite Level service and VIP entry and display the bank’s brands on key LED visuals and other stadium signage.

The agreement with the club Messi involves the entry of JPMorgan ChaIt is in the football sector, although it was already present in sports. The bank has large sponsorship agreements, giving its name to the stadium in which the Golden State Warriors of the National Basketball Association (NBA) or the Arizona Diamondbacks of Major League Baseball (MLB) play their home games.

For its part, Inter Miami It plans to increase its income to US$200 million in 2024. If it reaches its forecasts, the Miami club will triple its income in a regular season. In addition, it would be among the football franchises with the highest income on the planet; In fact, in the 2021-2022 season, only 33 teams worldwide exceeded 200 million in revenue.

The increase in turnover is derived from the increase in ticket sales and corporate agreements with sponsors. The commercial director of Inter Miami FC, Xavier Asensi, assured that the club has pushed in recent years to sign sponsorships that include a clause that would increase payments to the team in the event that a player of the caliber of Messi arrived at the club.

Inter Miami was founded by an investment group led by former soccer player David Beckham in January 2018 and debuted in the MLS in 2020. On August 20, the club won its first title in its history, the Leagues Cup. Leo Messi led the victory of the Miami team against Nashville FC.

Source: Ambito

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