The victory of the Eastern Conference team 211-186 against the Western Conference of the NBA registered 5.5 M viewers, far from the 7.3 million in 2020.
With the return of the Western Conference vs. Eastern Conference format, the Game of stars of the NBA recorded a 20% increase in audience compared to last year, when it hit rock bottom, but was positioned as the second worst audience in history, according to Sport Business Journal.
The victory of the Eastern Conference team by 211 points to 186 points against the Western team registered an average of 5.5 million viewersabove the 4.6 million followers registered in 2023, when the worst number ever reached for the NBA All-Star Game was signed.
Despite the poor aggregate records, the match that was played last Saturday registered the largest audience of the Game of stars of the NBA since 2020: the audiovisual networks TNT and truTV averaged 4.6 million viewers during that night, highlighted by a peak audience that rose to 5.4 million viewers to see Stephen Curry facing Sabrina Ionescu in a three-point contest.
NBA longs for 1993 record
Two years ago, in clevelandhe Game of stars of the NBA attracted 6.3 million viewers. However, these audience data are far from the 22.9 million viewers who followed the 1993 meeting on NBC, in which stars of the caliber of Michael Jordan, Shaquille O’Neal either Charles Barkley.
For its part, the NBA had a turnover of more than $10 billion in the 2021-2022 season, the highest revenue figure in its history. The increase in turnover represents a growth of 20% compared to the season before Covid-19, when the NBA recorded revenues of $8.3 billion.
The NBA It was created in 1946 as a private entity and in 1990 the possibility was included for Canadian teams to also compete in the best basketball league in the world. Since the 2004-2005 season, the NBA is made up of 30 franchises that are not relegated, divided into two conferences, the East and the West. The most successful teams are the Boston Celtics and Los Angeles Lakerswith 17 titles each.
Source: Ambito
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