What’s more, LaLiga noted that this new marketing agreement “It represents a small increase in audiovisual income compared to the lots equivalent to the previous cycle”, the first division of Spanish football being the only one that would have managed to improve its figures in the five European leagues, the news agency reported ANSA.
The agreement is a record for the soccer league of Spain, since his last contract, signed with Telefónica in 2018, it was a three-year agreement for 2,940 million euros.
The clubs had approved on Friday an investment of 1,994 million euros from the private equity fund CVC Capital Partners in the first agreement of its kind in Europe, although four clubs, including the FC Barcelona and the Real Madrid, they chose not to participate.
The operation “LaLiga Boost” grants to CVC an 8.2% stake in a new company that will earn income from broadcasting rights and sponsorship of LaLiga.
Source From: Ambito
David William is a talented author who has made a name for himself in the world of writing. He is a professional author who writes on a wide range of topics, from general interest to opinion news. David is currently working as a writer at 24 hours worlds where he brings his unique perspective and in-depth research to his articles, making them both informative and engaging.
