The new contract that unites the English club with Adidas until 2035 gives the red devils €105 million per season. The new agreement not only includes bonuses, but also penalties.
Manchester United puts more than US$10,880,000 million (about 10 million euros) at stake from the contract with Adidas if it does not qualify for the Champions League starting next seasonin addition to the income that it would stop billing for not being part of the top European competition, according to Calcium and Finance.
In that sense, the new contract that the club signed with the German multinational not only includes bonuses, but also penalties. The Manchester United agreement, renewed until 2035grants nearly US$114 million (about 105 million euros) per season to the English club and, to date, it only financially penalized those at Old Trafford if they failed to qualify for the Champions League for two consecutive seasons or did not obtain a place in the Carabao Cup.
A clause that, for the moment, has not been applied, since the red devils They have never gone two consecutive years without qualifying for the Champions Leaguebut which, if it had happened, would have meant a deduction of 30% of the US$92.5 million (about €85 million), a penalty that is approximately equivalent to US$27.2 million (about €25 million).
Regarding the new agreement, Manchester United’s semi-annual report explains that “following the qualification of the men’s first team for the 2023-2024 Champions League, no deductions are paid according to the original agreement; Under the renewed pact, this clause has been modified to provide that A deduction of €10 million will be applied for each year of non-participation in the competition”.
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Reuters
On the other hand, There are also bonuses of up to a maximum of 4.4 million pounds (about 5 million euros) year in the event that one of the Manchester United teams, male or female, wins the Premier League or Women’s Super League respectively, the FA Cup or continental competitions.
With the renewal for more than ten years produced between the club and the German equipment company last summer, the red devils They managed to increase the value of their previous contract with Adidas by 20%.
The agreements between the brand and the German company date back to the 1980s, when Adidas was the supplier of the English team’s dressing room between 1980 and 1992. The club returned to wearing the German brand in 2015, and since then they have maintained a alliance that will now extend until 2035. The club has also noted that the new agreement “increases the focus on the Manchester United women’s team.”
With this agreement, Adidas ensures that it will dress the English club for the next ten years, strengthening the catalog of football clubs that it dresses. The German company also makes the kits for Bayern Munich, Real Madrid and Milan, among others. Its main rival, Nike, dresses other European clubs such as Barcelona, Liverpool, Chelsea, Inter and Paris Saint-Germain, among others.
Source: Ambito
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