The IndyCar seeks to maximize its income. The automobile competition held in North America foresees exceed US$20 million in annual income from the sale of its audiovisual rights starting in 2025.
The IndyCar is looking for a new manager to exploit its audiovisual rights, since the current agreement with the NBC Sports network expires with the end of this season. It is estimated that the media company spends around US$20 million a year.
The competition hopes to take advantage of the great interest it aroused in 2023, when it registered the largest audience in the last eleven yearswith an average of 1.3 million viewers per race. The IndyCar leadership spoke out on the matter, explaining that, although they are above all interested in the scope, they hope to obtain some type of increase in rights.
Although NBC Sports has already shown its interest in renewing this contract, the CEO of IndyCar, Mark Miles, assured that There are other platforms that have also expressed their willingness to enter the bidding, such as Fox Sports.
The manager added that the will is to close an international agreementthat is, having a single media partner to avoid dividing audiovisual rights based on geographical area.
In its internationalization plan, IndyCar studied holding a race in Argentina. However, last February, Miles confirmed that he is not viable given the country’s economic situation. Javier Milei’s austerity policies have caused other sporting events to say goodbye to the country in 2024, such as the Termas de Río Hondo MotoGP Grand Prix.
IndyCar aims to emulate another of the main automobile competitions in America: Nascar, which sold its audiovisual rights to Amazon and Warner Bros. for $7.8 billion last November.
IndyCar is one of the most important single-seater championships in the United States. It was founded in 1996, under the name of Indy Racing Leagueafter separating from Champ Car. In 2008, it merged with its former partner to recover several historic circuits and enrich the competition.
In 2024, the competition will hold eighteen events spread across Alabama, Indianapolis, Ohio, Monterey and Toronto, among other places. New Zealand driver Scott Dixon is, to date, the most successful IndyCar driver, with six championships; He is followed by the British Dario Franchitti, with four, and the American Sam Hornish Jr, with three.
Source: Ambito
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