If it enters the premier class of the MotoGP World Championship, the German manufacturer would be the sixth manufacturer, along with Ducati, Aprilia, KTM, Honda and Yamaha. The restructuring at the top of BMW opened negotiations with Dorna.
Although BMW does not rule out staying in the competition managed by Dorna, the short calendar and lack of brand exposure could be decisive in focusing on MotoGP.
bmwwhich has a presence in the Superbike Championship (WSBK), He is studying making the jump to MotoGP, taking charge with the places that suzuki released in 2021.
After the Japanese manufacturer said goodbye to the premier class of the MotoGP World Championship, Carmelo Ezpeleta, CEO of Dorna Sports, wanted BMW or Kawasaki, both with official teams in the WSBK, will occupy Suzuki’s placesthen without success.
A restructuring at the top of BMW Motorrad opened the option of negotiation between the parties. Markus FlaschCEO of the German manufacturer’s motorcycle section since November 2023, changed the focus of bmw in motorcycle competition.
In fact, the Wsbk team signed the Turkish driver Toprak Razgatlolu, Wsbk world champion in 2021, for this season. with the aim of fighting for the title. Flasch recognized that competition done well really contributes to brand strength and enthusiasm within the racing community. BMW.
mlp9261_full.webp
Sports Hobby
Everything indicates that the Wsbk may outgrow the German manufacturer. Although bmw does not rule out staying in the competition managed by Dorna, the short calendar and lack of brand exposure could be decisive in focusing on MotoGP.
“The Superbike championship is not the only option for BMW“, stressed the manager, who added that “BMW has been a partner of MotoGP for years; As team manager I have been to all the races, I know those responsible and we are a brand with a presence there.”
Wsbk had a turnover of €30 million in 2023, maintaining the level of income with which it closed the previous season, as revealed Enrique Aldamafinancial director of Dorna Sports, in an interview with Palco23.
The volume of business generated through Wsbk represented around 5% of Dorna Sports’ total turnover, a company that manages the world championship itself, as well as MotoGP, MotoE and the next Women’s Motorcycle World Championship, among others. The Spanish company closed the 2023 financial year with revenues of 460 million euros.
The championship billed the same amount as the previous season despite the fact that attendance records increased by 11.3%, going from 449,900 spectators in the aggregate of 2022 to 500,600 people who attended the circuits in 2023.
Source: Ambito
I am Pierce Boyd, a driven and ambitious professional working in the news industry. I have been writing for 24 Hours Worlds for over five years, specializing in sports section coverage. During my tenure at the publication, I have built an impressive portfolio of articles that has earned me a reputation as an experienced journalist and content creator.
