In 2023, the Women’s World Cup marked a before and after. According to the Annual Report of the FIFA its investment tripled in the last edition of the Women’s World Cup, which was held in Australia and New Zealand from July 20 to August 20, allocating US$499 million to the celebration of the test.
He prize money for the players, the federations that participated in the World Cup event and the clubs that gave up their players also increased, going from US$15 million in 2015 to US$50 million in 2019, an amount that shot up to US$152 million in the past World Cup.
This increase also had an impact on other financing programs, such as funds for tournament preparation, which amounted to US$31 millionor the Club Assistance Program, with a provision of US$11 million.
The organization focused on reducing the gap between the economic conditions of the Qatar World Cup 2022 (men’s tournament) and the test Australia and New Zealand 2023, equating the number of delegates per national team, travel expenses and the standards of the rooms in which the soccer players stayed, among others.
The report states that, in general, the total investment in the promotion of women’s football on a global scale increased, reaching US$1,486 million, which represents an increase of 3% compared to the 2022 disbursement.
The event, in which the Spanish Soccer Team was proclaimed World Cup Champion, generated an impact of US$865.7 million in Australia, according to the report Legacy’ 23 prepared by the FIFA.
The women’s national team championship was followed by 70% of the co-host country’s populationin addition to shooting up the average attendance at A-League Women matches, the country’s soccer competition, by 123% that season.
The Australian National Team, nicknamed The Matildasgenerated a media impact of US$1,820 million, while the report states that the celebration of the tournament reduced healthcare costs in Australia by $212.5 million “thanks to increased physical activity.”
The 42,137 fans who attended New Zealand’s loss to Norway on opening night in Auckland was an all-time record for a men’s and women’s football match in the country.yes, while the 75,784 spectators in Sydney for Australia’s match against the Republic of Ireland was the largest attendance for a Women’s World Cup match in its 24-year history. In aggregate, the World Cup sold more than 1.9 million tickets.
Source: Ambito
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