Barcelona analyzes stopping using Nike and already has two proposals for the new sponsor on its shirt

The relationship between Barcelona and Nike, The brand that dresses the club’s professional teams is going through one of the most critical moments. The last chapter of what is now considered a true confrontation of interests in Spain was the threat from the Blaugrana entity to terminate the contract. This forced the American multinational to present precautionary measures before Justice.

Joan LaportaPresident of Barcelonain an official podcast explained that the club is awaiting the resolution of said precautionary measures presented by the company. Oregonwhich also “he has made efforts that are not enough” to improve the current contract that ends in 2028.

“TO Nike We told them that, based on breaches that we considered flagrant, we would dissolve the contract within a period of 45 days, the time they had to compensate us for these breaches. They didn’t do it,” he revealed. Laporta.

Furthermore, he added: “We informed them that the contract was being dissolved, to which they responded by presenting some precautionary measures that we have already responded to. Now we are waiting for the resolution of these measures to see what situations we find ourselves in with Nike. It is known that directors of The American company traveled to Barcelona to try to improve the contract.

This situation occurs at a time when Barcelona is in need of new income given its delicate economic situation. For this reason, it is trying to improve the economic conditions of its main sportswear sponsor., either by closing a contract with another company or creating your own brand, as reported by Expansión.

Laporta’s main objective is to sign “the best contract on the market”something that the “pipe” company, which has dressed the club’s professional teams since 1999, has not offered until now.

“It is our responsibility as managers to get the best contract. “The easy thing would be to continue with Nike, with a contract that is well below the market price, but sometimes what is easy is not the best for the club.”Laporta argued.

Barcelona received offers from Puma to become the institution’s new technical sponsor. The German company would be willing to pay around US$110 millionan amount significantly higher than the US$92 million that Nike currently pays.

Another possibility would be to create your own brand.. The main advantage is that the next season, in which Barcelona celebrates its 125th anniversary, its shirt is set to break all sales records and if the club can pay them in full, the financial injection could be a relief to its complicated economy.

Obviously, for that, would need to partner with a company that is dedicated to the manufacturing and distribution of its own brand of sportswear. This alternative was not ruled out by the Laportawho said that “It is not a utopia.”