The Formula 1 It has been going through a period of change and expansion for a few years, with the arrival of its new owners. The North American company that owns its rights seeks to fully exploit the brand and therefore made a modification for the next race, the Japanese GP.
He “Nippon” Grand Prix This week, he is confident that the change of calendar to one of the country’s busiest tourist seasons and a cheap currency will attract more international visitors to an event that has traditionally had an almost exclusive national audience.
The reasons for expecting more tourists and fans from abroad at the GP is that your usual date has been changed from autumn (during the typhoon season in which heavy rains have marred the spectacle in the past), to April 5-7, coinciding with the peak of the flowering of the Japanese cherry trees, or “sakura”, of World Fame.
At the same time, the fall of the yencurrently at multi-decade lows against the dollar, is also driving a rebound in tourists following strict travel restrictions imposed during the coronavirus pandemic. COVID-19.
The race on the circuit Suzukia driver favorite for its technical curves and high-speed straights, last year attracted the largest number of spectators in almost two decades, driven in part by an uptick in foreign visitors.
“With the further depreciation of the yen and the cherry blossom season, we hope that the number of international fans will remain at the same level or even exceed that of last year”said Eijiro Odageneral director of the circuit of Suzukimanaged by Honda Mobilityland.
According to Honda Mobilityland, about 40,000 tickets were sold to international visitors last year, a figure four times higher than in the years immediately before the pandemic.
To promote the race internationally, the circuit has for the first time started publishing content in English on social media: offering travel and sightseeing tips.
Masumi Watabi49, who runs a restaurant selling Japanese fish cake stew across from Shiroko Station, where food fans F1 They usually take buses to the circuit, he said he also hopes the growth of foreign fans will continue.
“Last year we had an explosive growth of foreign customers in my restaurant. This year… we hope that many foreign visitors will come in spring, when Japan is at its most beautiful.”he claimed.
On race Sunday last year, 80% of the customers were foreigners, he added.
Source: Ambito
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