There are three wines that in principle are going to be marketed in Uruguay. In any case, the advertising spot is in Spanish, Italian, French and English for later international sale. “You have to want to drink wine, that’s when you’re going to like it,” he commented.
Boca forward Edinson Cavani author of the goal against Godoy Cruz, which qualified the xeneize to the quarterfinals of the Professional League Cup, surprised the football world with the launch of his own wine brand. With a video where he is seen with his bare back and in the middle of nature, the Uruguayan launched his business venture on his social network account X.
The footballer born in Salto published a short video, in which he is the protagonist. Cavani walks through a forest chasing an eagle and at the end, at the time of the hunt, he makes his classic bow and arrow – a registered trademark in the celebrations of each of his goals – and appears in the image of one of his bottles of wine of their production, who carry that silhouette along with their last name.
“It is a new challenge,” said the footballer this Wednesday at a press conference in Colonia Nicolich, where the event took place. “You set your mind, and the challenges always have the same steps; you have to get into it and try to be as professional as possible,” he added.
He said that the brand, which bears his name, began with “the idea of transmitting the essence” of what his career and personality has been throughout these years. “A friend brought me a gift from a winery that was a friend of his, I really liked it because there were situations of family, friends, countryside and conditions were met that made the wine special at that time,” he explained.
So he asked him to bottle all the bottles from that batch so he could have them with his family and friends. “That’s where the idea of continuing with introducing him to the Cavani brand comes from,” she explained.
“One of the main reasons is to promote Uruguay. The biggest challenge we set ourselves is to be able to bring a little bit of what our culture and the country are, shared both things, show them to the followers that one has in the countries where he played football,” he stressed.
There are three wines that, although they will initially be sold in Uruguay, the advertising spot is in Spanish, Italian, French and English for later international sale. “You have to want to drink wine, that’s when you’re going to like it,” he commented.
“In many moments one can share a glass of wine and toast to well-being, work, there are many moments,” he stressed.
Source: Ambito
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