Apple, Amazon and Netflix are some of the companies that showed interest in acquiring the NBA’s audiovisual rights. The top basketball league could negotiate a joint package with its women’s counterpart.
The NBA is in search of US$50,000 million derived from its new agreement broadcasting, ending the window that ends tomorrow. The competition did not reach a new agreement with Disney and Warner Bros. Discovery for exclusive broadcast rights, according to Front Office Sports.
For this reason, and as the league looks for new options, the negotiating window will likely be extended beyond April 22. In this new movement, The NBA has among its plans to increase the US$24,000 million of its latest agreement media in a bidding war on the open market.
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NBA seeks to sell broadcast rights
The changes would be for the league that would begin from the 2025-2026 season. The American network NBC already had the rights to the NBA for twelve years, between 1990 and 2002.
Although negotiations with Disney, owner of Espn, and Warner Brothers Discovery, owner of Turner Broadcasting, will continue, The league is looking to add at least one new partner to serve as the league’s primary streamer.
For its part, The Women’s National Basketball Association (Wnba) is also seeking a new audiovisual rights agreement and hopes to double its own revenue to $60 million in its next package deal that expires in October 2025.
The commissioner of the NBA, Adam Silver, He said it makes sense for both leagues to go to the negotiating table together, although ““the Wnba could break up and get their own deal.” For his part, heacomitted from the women’s competition, Cathy Engelbert, did not rule out the idea of negotiating alone.
The bidding process for the American competition will not begin until the end of this seasonsince until 2024, TNT Sports, a subsidiary of Warner Bros Discovery, is the one who owns the rights to the NBA outside the US borders.
Warner Bros Discovery intends to maintain the rights to the competitionalthough it will have to face competition from NBC, an audiovisual company owned by the giant Cromcast, which aspires to be an important player in the sports sector.
Source: Ambito
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