The Union of European Broadcasters estimates that sports broadcasts in public media in the European Union generated 5,000 jobs and nearly US$1,070 million in direct impact.
Sports broadcasts on public television in the different countries of the European Union generated an impact of US$5,228 million on the European economy in 2022.
This arises from a report commissioned by the European Broadcasters Union (EBU), the organization dedicated to coordinating the production and technical interests of broadcasts on European public channels. It is estimated that the direct impact of the activity generated by broadcasting sports on public channels rises to $1,070 million and 5,000 jobs generated in 2022according to the report prepared by Oxford Economics.
The total figure is close to US$5,335 million if the direct, indirect and induced impact is taken into account. The indirect ones come from targeted spending on goods and services, including cameras, broadcasting rights, catering and editing services, an impact that amounts to an additional US$2,880 million on European GDPwith an associated indirect impact of 38,000 jobs throughout the region.
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Sports World
The induced impact corresponds to the production and employment that is generated thanks to the consumption of goods and services used by the sectors that benefit, directly or indirectly, from this activity. Specific, generated an additional contribution of US$1,494 million to the GDP and 16,420 additional jobs.
Glen Killane, chief executive of the European Broadcasting Union, commented: “This report underlines how central public service media is to the sports ecosystem in Europe, with a combined potential audience of 1 billion people.”
The report also confirms that sports broadcasting is a catalyst for wider social benefitssuch as promoting grassroots sports participation, health and well-being.
The same way, public sports broadcasting generates other additional business opportunities such as income through sponsorship for sports properties, advertising and fees for organizing sporting events, which can translate into an intrinsic increase in revenue. fanbase in the different sports broadcast.
Source: Ambito
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