The Maranello team and the American technology giant HP signed an important long-term sponsorship agreement. The Italian team had not sold this asset since the departure of the tobacco company Phillip Morris in 2021.
It took three years Ferrari find a title sponsor to replace the tobacco company Phillip Morris (via Mission Winnow). The Formula 1 team has reached an agreement with HP for future seasons, although it has not announced the duration or economic terms. The brand will name both the F1 team, the women’s team in the F1 Academy Series, the esports team and the rest of the sections.
The HP logo and its distinctive blue logo will be present starting at the Miami GP in the main supports of the cars, the helmet, the drivers’ overalls and other spaces in the paddock and team areas. It is estimated that The contract could reach US$100 million annuallysimilar to that of Oracle with Red Bull, the highest in the competition.
HP thus continues its offensive in sports with some of the main sports properties. This same year he signed with Real Madridwhich sold the manga for the first time in its history.
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In the Formula 1 It is also a sponsor of Mercedes and Sauber (now Stake F1), and already gave its name to Williams Racing between 2000 and 2005.
Ferrari, for its part, had had its rights naming linked to Phillip Morris and Marlboro from 1997 to 2021.
“Our founder transmitted to us his continuous desire for progress. From there comes our desire to innovate on the road and on the track, as well as our commitment to a sustainable future, from carbon neutrality to the education of new generations,” he said. Benedetto VignaCEO of Ferrari.
“Both brands are built on stories of wealth and have endured over time. “Through this collaboration, we also want to seek new audiences, boost our business and create an impact for clients and their communities,” he said. Enrique Lores, CEO of HP.
Source: Ambito
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