The Saudi oil giant Aramco became the “major global sponsor” of FIFA until the end of 2027, the institution that governs world football announced this Thursday.
The Saudi oil giant Aramco became “major global sponsor” of the International Football Federation (FIFA) until the end of 2027the institution announced this Thursday.
The four-year agreement, the amount of which has not been communicated, allows the public Saudi Arabiathe only candidate country to organize the World Cup 2034become a sponsor of the FIFA “with rights covering several events”among them the world masculine of 2026 that they will organize United States, Canada and Mexicoand the female one, a year later.
The powerful monarchy of the Gulf, Rich in oil but often singled out for human rights violationshas invested billions of dollars in global sport in recent years, a strategy framed in the ‘Vision 2030’ project to transform the kingdom into a country of business and tourism, reducing its dependence on income from fossil energy.
“This sponsorship will help FIFA to successfully organize its most important competitions in the next four years and, as in the other commercial agreements, will allow it to support the 211 associations around the world”added the president of the institution Gianni Infantino.
Source: Ambito
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