The Oregon giant makes sure to dress the French National Team until the 2034 World Cup, which will be held in Saudi Arabia. The relationship between the parties concluded at the end of the 2026-2027 season.
Nike becomes strong in the field of soccer teams. The Oregon giant renewed its sponsorship agreement with the French Football Federation (FFF) until the 2033-2034 season.
“The renewal of our association and the agreement reached position the FFF among the leading sports organizations in the world,” he explained. Philippe Diallo, president of the FFF. “This partnership with Nike, with whom we share a common vision and goals, gives us the means to actively contribute, at least for the next decade“, reported in a statement the FFF.
In this way, in addition to France, Nike dresses a dozen European teams, among which are those of England, Croatia, the Netherlands, Norway, Poland and Portugal, with whom its contract ends this year. Starting in 2027, Germany will join these. In America it is the official supplier of the teams of Brazil, the United States and Canada and, from 2025, also of Uruguay. which will be held in Saudi Arabia, as well as in the 2030 World Cup event, which will be held in Spain, Portugal, Morocco, Uruguay, Argentina and Paraguay. The relationship between the parties concluded at the end of the 2026-2027 season.
Details
The contract details that the swoosh company will dress all the senior teams, both men and women, as well as the youth national teams. In addition, the new contract specifies conditions for amateur football and referees.
“We look forward to continuing our partnership to serve as a catalyst for growth and investment in amateur football in France, accelerating the growth of women’s football at all levels and further amplifying the FFF as an international icon of performance and style,” he stressed. Nike.
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The renewal of Les Bleus It comes a few weeks after Nike snatched the technical sponsorship of the German Football Team (DFB) from Adidas. In this way, Nike will dress the German national team from the 2027 season and the agreement between the parties will last until 2034. This new agreement means ending the relationship that held the DFB and Adidas together for more than seventy years together. .
In addition to France, Nike dresses a dozen European teams, including those of England, Croatia, the Netherlands, Norway, Poland and Portugal, with whom its contract ends this year. Starting in 2027, Germany will join these. In America it is the official supplier of the teams of Brazil, the United States and Canada and, from 2025, also of Uruguay.
However, not all are victories for Nike in the field of technical sponsorshipgiven that Liverpool is studying breaking its contract with the American company to sign for Adidas from the 2025-2026 season. Although Liverpool has not yet made the change of its technical sponsor official, in recent months it opened a bidding process to acquire its shirt, and the German sports equipment company was the highest bidder. If the agreement is formalized, it will unite the parties for the next thirteen seasons, until 2029-2030.
Source: Ambito
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