Nike wins over Adidas in the fight for “the three stripes” in sportswear

Nike wins over Adidas in the fight for “the three stripes” in sportswear

The American sports fashion giant can use two or three stripes on four of the five pants models of the German National Team after appealing the lawsuit of the company, which has the three parallel stripes as a registered trademark.

ambito.com

Nike You can put three stripes on some of your pants designs in Germany, as ruled in court, in a second appeal hearing that pits the American sports fashion giant against its rival Adidas.

The Düsseldorf regional court had banned the American firm from using two or three stripes in five of its trouser designs after adidas will file a lawsuit in 2022. Currently, after this trial, Nike can use the stripes on four of the models that are part of the dispute, while the ban on a fifth model remains in force, according to the court.

The three parallel stripes are a trademark of Adidas and a symbol that the brand is recognized for and that it works to protect in various courts around the world. However, a year ago, the German brand decided not to take legal action against Black Lives Matter’s yellow three-stripe logo, concerned that its objection could be seen as criticism of the anti-racist organization.

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NBike won the lawsuit against Adidas and you will be able to use stripes on the pants of the German national team.

NBike won the lawsuit against Adidas and you will be able to use stripes on the pants of the German national team.

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Nike claims that Adidas’ scope of protection is too limiting and claims that the stripes do not necessarily relate to the brand.

Recently, Nike He went to court for another reason. A month ago the court in Missouuri, United States, dismissed the lawsuit that accused the Oregon giant of violating the Missouri Marketing Practices Act (Mmpa) filed last May. The lawsuit, filed by citizen María Guadalupe Ellis, stated that the company described products as sustainable “without them living up to these claims.”

Nike ended the third quarter of its fiscal year (period closed on February 29) with sales of US$ 12,429 million, which represented a flat evolution compared to the same period in 2022. The net result, for its part, fell by 5 .5% in the third quarter, up to US$ 1,172 million.

The company confirmed last month that it would lay off 740 employees at its headquarters in Beaverton, Oregon, in the coming months. In February it had already notified that it would lay off 2% of its employees.

Source: Ambito

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