The NBA closed a deal $76 billion that will make Comcast’s NBC and Amazon.com’s Amazon Prime Video new partners while keeping Disney’s ESPN as the league’s finals platform, The Athletic reported Wednesday, citing sources.
The deal will span 11 seasons, according to the report, which cites executives with direct knowledge of the agreements.
The new deal, which more than triples its current agreement, comes at a time when sports are becoming a powerful draw for media companies trying to expand premium audiences.
Disney’s ESPN and ABC, and Warner Bros. Discovery’s TNT Sports have been the NBA’s two primary partners since 2002 and 1984, respectively. But the report noted that the partnership has been looking to attract new deals to maximize returns and more than double contract value.
The NBA has always been a star-driven sport with talents like Michael Jordan, LeBron James and Shaquille O’Neal dominating the game and drawing audiences.
NBC, ESPN, Amazon and the NBA did not immediately respond to requests for comment from Britain’s Reuters news agency.
Source: Ambito
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