The third parties Olympic Games which houses the French capital Paris promises to be historic since it was disbursed for its celebration until 5 billion euros whose great challenge is to once again captivate the youngest.
And in this regard, television broadcasting via virtual fashion platforms is leading the way and is helping to ensure that the number of viewers is the highest in history.
The last four editions of the Olympic Gamesbetween Beijing 2008 and Tokyo 2020, They surpassed the barrier of 3 billion viewers on a global scale. Those held in Beijing (China) sixteen years ago, in 2008, were the most followed in history, with a global audience of 4.7 billion viewers.according to data extracted from the report Media Coverage prepared by the International Olympic Committee (IOC).
They are followed by the London 2012 Olympic Gamesreaching the 3.6 billion viewers around the world; those of Rio 2016with 3.5 billion people in front of the televisionand those of Tokyo 2020, with around 3 billion viewers.
The most followed Olympic Games in history
Olympic Games data far exceed those of other major sporting eventslike the World Cup. According to data published by FIFA itself, the intercontinental tournament of national teams recorded audiences of more than one billion viewers both in the 2014 edition in Brazil and in 2006 in Germany.
The global audience of the Olympic Games It also pulverizes that of other events marked on the calendar of history, such as the Apollo 11 moon landing or the funeral of the Princess of Wales.In 1969, the arrival of man on the moon and Neil Armstrong’s first words about steroids were watched by 600 million people around the world, while in 1997, the farewell of Diana, Princess of Wales (Lady Di) brought together 2,500 people in front of their televisions in a broadcast from London.
Streaming, the IOC’s big bet
Despite the great interest that an event like the Olympic Games arouses around the planet, His story seems not to be enough for Generation ZOne of the main objectives of the Paris 2024 Olympic Games organizing committee is to re-attract the public under twenty years of age.
The IOC has been doing this for several years introducing new sports modalitiesconsidering that sports are not static, and seeks to increase the social mass that follows the event. In Tokyo 2020, held in 2021 due to the pandemic caused by Covid-19, disciplines such as surfing, skateboardingsport climbing and karate.
Likewise, the entity chaired by Thomas Bach decided to organize cycling events, BMX freestyle and 3×3 basketballIn fact, the organization itself defines the Tokyo 2020 Olympic Games as “young and urban”, in addition to promoting gender equality.
For the Paris 2024 Olympic Games, the organization maintained its strategy, with new disciplines and more streaming. He break dance will make his debut at the Olympic Games FrenchThere will also be greater interaction with fans, breaking down the barrier between athletes and spectators, targeting Generation Z.
For it, The IOC will focus on generating online content with short videosinspiring campaigns through values related to sport, increasing the transparency of the day-to-day life of athletes and generating alliances with Olympians, who are also role models for the public we want to reach.
The 2028 Los Angeles Olympics will not be left behind will include five new Olympic disciplinesafter the IOC accepted at the end of 2023 the proposal presented by the Organizing Committee of the Olympic Games for the lacrossehe cricketbaseball or softballhe squash and flag football to be included in the next Olympic event.
Source: Ambito
I am Pierce Boyd, a driven and ambitious professional working in the news industry. I have been writing for 24 Hours Worlds for over five years, specializing in sports section coverage. During my tenure at the publication, I have built an impressive portfolio of articles that has earned me a reputation as an experienced journalist and content creator.
