“A T-shirt that saves lives,” the fashion industry launched a prevention campaign

The launch of the Moda Argentina X LA VIDA campaign was attended by more than 200 people, led by Ivan de Pineda and China Ansa and a very special musical show by Rusherking.

Various figures from the world of entertainment and sport were present at this grand launch: The cast of this film is a mix of actors from the same genre, including actresses …

Within the framework of BAFWEEK, influencers and personalities from the world of fashion also supported the initiative, who have been committed to the cause since its inception: Jasmine Chebar, Adriana Constantini, Fabian Paz, Julieta Espina and representatives of the 60 brands participating in this great charitable action.

This initiative is the result of collaboration between the Argentine Chamber of Industry of Clothing and the Argentine Association of Clinical Oncology (AAOC) and its main objective is to raise awareness in the community about prevention and health care through the financial contribution of the sale of the t-shirts.

The purpose is the same as the first edition in 2023, to promote the prevention and early detection of cancer, by creating t-shirts with representative symbols of recommendations to prevent it and remember to get medical checkups to detect it early.

These shirts will be available for sale starting September 1st, in all stores and e-shops of the 60 participating brands, in the main shopping malls throughout the country.

The funds raised will be used for medical training of oncology specialists, research and awareness of prevention in the community throughout the country.

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Thanks to the great effort and solidarity action of the fashion industry, a historic milestone has been reached by achieving a record contribution, in 2023, of more than $52,000,000 pesos for the Argentine Association of Clinical Oncology (AAOC).

This result has been achieved thanks to the union of major brands that have demonstrated an unwavering commitment.

With the funds raised in the first edition, the AAOC has been able to contribute to and support medical training, awarding academic scholarships at the 19th Annual Meeting of Post-Chicago Works and Update 2024, scholarships for the 3rd Congress of Therapeutic Standards 2024 and maintaining the development of AAOC academic activities.

In this second edition of Moda Argentina XLAVIDA, important companies support and inspire others to continue helping, since solidarity and teamwork generate important synergies: IRSA, BAFWEEK, AFA, SONY MUSIC, PREMIOS GARDEL, TELEFÉ, KWARZO, AEROLÍNEAS ARGENTINAS, STYLE STORE, AMESUD, TIPOITI, ETIQUETAS ARSLANIAN, RA INTERTRADING, VERA QUÁLITA, TN&PLATEX AND BRAVO RESTÓ.

Moda Argentina X LA VIDA represents a significant union between science, fashion and the community, with the enormous commitment to contribute knowledge, because knowledge is the best preventive measure.